How AI Technology Assists Cross-border E-commerce in Efficient Customer Acquisition

26 September 2025

As the competition intensifies in the cross-border e-commerce market, efficient and precise customer development has become crucial for growth. This article examines the use of AI, especially multi-modal models such as Baidu’s Qianfan-VL in this domain. Through real-world examples, we uncover the tremendous potential of this technology to enhance customer engagement, boost conversion rates, and open international markets.

Cross-border e-commerce team utilizing Qianfan-VL multimodal AI model for efficient customer acquisition

Enhancing Conversion Rate Through AI-Driven Customer Insights

By analyzing large amounts of historical transaction and consumer behavioral data, AI can accurately recognize potential customers' demands and preferences. For example, Baidu’s newly announced Qianfan-VL multi-modal AI model enables businesses to extract precise insights from both images and texts. By adopting this tech, enterprises may adopt tailored marketing strategies that increase not just customer engagement rates but also foster greater customer loyalty. These initiatives enable businesses in cross-border trade to differentiate themselves and succeed despite strong competitive challenges.

Automating Intelligent E-mail Marketing to Increase Customer Reach

E-mail marketing remains a cost-effective method with a proven ROI for reaching out to potential and existing cross-border customers. AI can intelligently adapt when emails should be delivered based on recipients’ mailbox information and reading habits, optimizing content and subjects for better open and reply rates. Employing Qianfan-VL, merchants realize more targeted e-mails that automatically restructure product recommendations aligned with recipients’ prior shopping records, which leads to enhanced interaction and purchase intentions.

Expanding International Market Share With Multi-Language Support

Cross-border e-commerce addresses audiences spanning multiple regions. This introduces substantial linguistic barriers, but AI bridges gaps efficiently. Leveraging its formidable capability of language translation and localization, Qianfan-VL facilitates fluent interactions across countries in varied native contexts. As a result, not only does it heighten user satisfaction and brand affinity but paves the way toward broader, previously untapped markets.

Simplified Automation for Customer Data Organization & Insights

Sorting through vast swathes of client data in cross-border commerce requires time and precision. AI automation cleanses and structures these inputs swiftly, identifying key clients that businesses need to prioritize. With exceptional capabilities in this aspect, the Qianfan-VL model offers near-real-time insights to assist business choices efficiently by utilizing the "compute fusion" tech for optimal cluster-level processing efficiency. It reduces overhead significantly in daily operations and streamlines data management efforts effectively.

Boosting Customer Experience via Intelligent Service Enabled by AI

Providing superior customer service plays a pivotal role in earning and maintaining customers' trust. AI-fueled smart assistance systems handle 24/7 client enquiries around the globe while offering practical support autonomously. The intelligent capabilities powered by the Qianfan-VL model span from textual communication to image analysis for resolving issues promptly—like allowing users to upload product photos for immediate responses including detailed instructions or specs. This AI-enabled approach cuts operational expenditures while improving overall customer experience.

By leveraging the above AI technologies, businesses can not only achieve efficient customer development in cross-border e-commerce but also enhance customer experience and conversion rates. To further optimize the customer development process, consider using a powerful tool specifically designed for this purpose—Bay Marketing.

Bay Marketing is an efficient and intelligent email marketing tool designed for modern enterprises. It uses advanced AI technology to help businesses accurately acquire potential customer information, build an intelligent customer data ecosystem, and launch new customer exploration journeys through efficient mass email sending mechanisms, rapidly improving business performance.

Main advantages include:
- **High Delivery Rate**: With content that is legal and compliant and avoids large-scale complaints, the delivery rate is over 90%.
- **Flexible Billing Model**: Flexible billing based on the number of emails sent, with no time restrictions, allowing you to choose when to send emails.
- **Wide Applicability**: Suitable for various sectors such as e-commerce, cross-border e-commerce, internet finance, and education and training, Bay Marketing provides solutions that meet diverse needs.
- **Global Coverage**: Using global servers to deliver emails, it helps you send export development letters smoothly, expanding your global market. It also supports domestic mass email sending, reaching customer inboxes easily.
- **Comprehensive Data Analysis and Optimization**: Deeply analyzes user behavior and delivery data through intelligent email marketing API, continuously optimizing your email marketing strategies and eliminating data blind spots.
- **Unique Mass Email Sending Platform Advantages**: A vast library of email templates combined with a unique spam ratio scoring tool ensures your email marketing activities lead from the start.
- **Accurate Data Statistics**: Real-time monitoring of mass email sending effectiveness, making it easy to see the results at a glance.
- **Multi-channel Technical Support**: Ensures smooth and unobstructed mass email sending, achieving optimal results.
- **Regular Replacement of High-quality Server IPs**: Maintenance and care, providing solid support for your email marketing efforts.
- **One-on-One After-sales Service**: Ensuring smooth and uninterrupted mass email sending throughout the process.

Whether you want to gain valuable customer insights or seek new ways to improve marketing efficiency, Bay Marketing is a trustworthy choice. Visit the Bay Marketing website to learn more.