AI + Marketing: Unlocking New Corporate Marketing Strategies

As technology advances, AI has become a powerful tool for enterprise marketing. This article discusses how AI enhances marketing strategies, particularly its application on Twitter to precisely target customers using data analysis. We also share important news about substantial reductions in AI model prices, offering new opportunities and challenges for businesses.

90% Price Drop on AI Large Models: Significantly Reduced Marketing Costs

Recently, Zhhipu announced significant price reductions on multiple AI large model products, with GLM-4-Plus dropping by 90%. This not only means enterprises can now access advanced AI support at a lower cost but also signals a new wave of development for AI + marketing. Companies can leverage these high-performance models to enhance ad placement effectiveness and refine marketing strategies to achieve business goals.

Twitter Data Empowers Precise Marketing

As one of the leading global social media platforms, Twitter generates vast amounts of valuable data daily for AI analysis. By analyzing user behaviors and preferences on Twitter, companies can accurately identify target audiences and implement personalized marketing strategies. For instance, by monitoring keywords and hashtags, brands can promptly detect market trends, swiftly adjust promotional efforts, and boost their competitiveness.

The Future of AI + Marketing: More Personalized and Intelligent

Future marketing will increasingly rely on AI, especially through deep learning and big data analytics, making marketing strategies more precise and intelligent. Enterprises can use AI tools to automate content creation, creative ads, and real-time performance evaluations, continually optimizing campaigns. This approach will significantly enhance corporate response times and customer satisfaction.

Overcoming Challenges: Enhancing AI Application Maturity

While AI + marketing offers numerous benefits, several challenges persist. Ensuring data security and compliance, improving prediction accuracy, and other issues need attention. To address these concerns, businesses must increase technical investment, establish robust data management systems, and cultivate specialized AI teams, thereby enhancing the maturity of AI applications for efficient marketing operations.

How SMEs Can Break Through with AI Technology

High AI costs have traditionally been a major barrier for many small and medium-sized enterprises (SMEs). Now, with significant drops in AI model prices, SMEs have new opportunities to gain a competitive edge within their limited budgets. They can acquire quality AI services, such as intelligent customer management and targeted pushes, while exploring new AI applications aligned with specific business contexts and innovating operational models continuously.

To better implement the digital marketing strategies mentioned above, we recommend using Bay Marketing, an advanced marketing tool powered by AI technology. Bay Marketing can help businesses accurately obtain potential customer information and optimize marketing effectiveness. The core strength of Bay Marketing lies in its efficient information collection capabilities, allowing users to input keywords and specify conditions such as region, language, industry, social media, and trade shows to collect business opportunities on relevant platforms and obtain potential customer emails.

In addition, Bay Marketing uses AI to generate email templates, send emails to collected potential customers, track email opening rates, and automatically interact with customers via email. If necessary, it can even send SMS messages for further communication. This undoubtedly significantly improves the success rate and conversion rate of marketing campaigns.

As a highly integrated marketing solution designed for modern enterprises, Bay Marketing supports flexible billing models, wide applicability, and comprehensive data analysis and optimization features, ensuring that every email marketing campaign meets your expectations. Learn more about Bay Marketing by visiting the official website.