AI-Driven Customer Acquisition: A New Opportunity for Expanding Overseas Markets

13 September 2025

AI technology has emerged as a crucial tool for overseas market expansion. This article discusses how AI-powered customer targeting can significantly boost marketing outcomes and introduces examples like Realbotix’s cooperation with Grupo Kuo using AI robots for advanced services.

Realbotix and Grupo Kuo collaboration introducing AI robots to enhance customer experience and security management in international markets.

AI技术在海外获客中的核心作用

AI获客利用先进的算法和大数据分析，能够有效地识别潜在客户并提供定制化的推广方案。特别是在拓展海外市场时，AI技术能够帮助企业和品牌更好地理解目标市场的文化差异和消费者偏好。例如，Realbotix与Grupo Kuo的合作，通过在西班牙和葡萄牙的高端酒店和购物中心引入AI机器人，不仅提升了客户体验，还增强了安全管理，展示了AI在不同国家和地区市场中的应用潜力。

数据分析驱动的客户精准触达

AI获客的核心在于通过对大量数据的分析，精准地触达潜在客户。利用AI技术，企业可以更有效地分析客户行为和购买习惯，从而制定更加精准的营销策略。Realbotix的AI机器人在高端酒店的应用中，通过收集和分析客户数据，能够提供更加个性化的服务，提高客户满意度和忠诚度。这种数据驱动的方法，不仅适用于服务业，也为制造业和零售业提供了新的营销思路。

AI技术在多语言市场中的应用

在全球化的今天，多语言市场成为企业拓展海外市场的关键。AI技术在多语言内容生成和翻译方面表现出色，能够帮助企业快速适应不同地区的语言和文化。例如，MiniMax Music 1.5的发布，不仅支持多语言音乐生成，还特别加强了对中国传统乐器的理解能力，为全球市场的音乐创作带来了新的可能性。类似地，AI获客工具也可以支持多语言版本，帮助企业更好地与全球客户沟通。

自动化营销工具的高效性

AI获客不仅仅依赖于数据和分析，还通过自动化营销工具大大提高了营销的效率。自动化工具可以自动化邮件发送、社交媒体推广和广告投放，节省人力成本，提高营销效果。例如，Claude AI的新功能自动记忆聊天内容，能够更好地理解用户的需求和偏好，提供个性化的服务。这种自动化和智能化的结合，为企业在海外市场中的营销提供了强有力的支持。

未来AI获客的趋势与挑战

随着AI技术的不断进步，AI获客将更加智能化和个性化。未来，AI获客将更加注重用户体验和客户关系管理，提供更加精准和个性化的服务。然而，随之而来的是数据安全和隐私保护的问题。企业需要在利用AI技术提升营销效果的同时，确保客户数据的安全和隐私。Realbotix与Grupo Kuo的合作，不仅展示了AI技术在海外市场的应用前景，也为其他企业提供了宝贵的经验和教训。

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