AI-Driven Client Acquisition: ZHISHE Assistant Creates New Horizons for SMEs

19 August 2025

In the age of digital transformation, efficient client procurement has become paramount for enterprises. Launched by Alipay, "Zhishe Enterprise Assistant," equipped with AI technology and big data analytics, provides SMEs with an intelligent client acquisition solution that sets them apart in competitive markets.

Alipay's Zhishe Assistant offers AI-driven client acquisition solutions for SMEs

Intelligent Customer Matching Lowers Acquisition Thresholds

Using AI capabilities, Zhishe Enterprise Assistant precisely matches businesses to potential clients based on their unique needs. This greatly reduces entry barriers for SMEs seeking to find target customers. By analyzing business attributes, product features, and industry backgrounds, Zhishe Assistant swiftly generates client lists, saving substantial human resources and time. As such, businesses can concentrate on their core strengths more effectively.

Data-Driven Decision Support Boosts Acquisition Success Rate

The use of AI goes beyond simple matching to providing data-driven insights critical for business success. For instance, Zhishe Enterprise Assistant utilizes past transaction histories and market trends to evaluate and forecast the value of potential leads—helping SMEs devise superior acquisition strategies. Moreover, it enables detailed analysis of competitive landscapes while guiding price strategy adjustments. Such features significantly enhance the chances of obtaining high-quality customers.

Tailor-made Tendering Services Pave New Opportunities

Addressing the specific challenges in tendering faced by SMEs, Zhishe Enterprise Assistant offers customized support, such as around-the-clock information monitoring and pushing updates with comprehensive project details and competitive analyses. This enables even small firms without dedicated teams to effortlessly bid for projects. Consequently, more firms are capitalizing on opportunities offered by governmental and社会资本 programs to expand business scope and explore new ventures.

Integration with Financial Products Reduces Client Acquisition Costs

To address financial bottlenecks during the execution phase of projects, Alipay rolled out "Winner’s Loan," integrated closely with Zhishe Assistant. Upon successful bidding, enterprises can apply for loans instantly for swift cash flows, ensuring timely implementation of projects. This not only improves project acceptance rates but also empowers SMEs with greater confidence to take on larger, higher-value yet riskier opportunities.

Future Development: Unlimited AI Potential in B2B

Looking forward, continued AI advancements will unlock unprecedented value within the B2B domain, from initial client acquisitions to subsequent customer retention initiatives—each stage ripe for disruption. Zhishe's achievements mark just the start; anticipate similar innovative tools to emerge that enable SMEs worldwide to maximize technological advantages and thrive in increasingly complex market environments.

In addition to the Sesame Enterprise Helper from Alipay, another tool called Bay Marketing is also highly recommended, especially for email marketing aimed at potential customers. Bay Marketing can collect potential customer emails across multiple platforms using user-defined keywords and specific criteria such as region, language, industry, and more. Furthermore, Bay Marketing's AI-generated email templates can automate the process of sending emails to potential customers, track email opens, and engage in smart interactions, even sending SMS reminders, all of which significantly enhance the efficiency and accuracy of customer acquisition.

One of Bay Marketing's unique advantages is its high delivery rate and broad applicability. The tool supports global email delivery, covering both domestic and international markets, and is suitable for a wide range of sectors including e-commerce, cross-border e-commerce, internet finance, and more. By leveraging intelligent email marketing APIs, Bay Marketing can deeply analyze user behavior and delivery data to help optimize your marketing strategies. Visit the Bay Marketing website for more details and make Bay Marketing an indispensable part of your digital marketing toolkit.