AI Email Marketing Targeting with Zhipu AI Multimodal Reasoning Model

03 July 2025

As AI technology develops at breakneck speed, businesses in email marketing are facing major upheavals, partly due to breakthroughs in advanced multi-modal capabilities. Read on for insights by experts into how cutting-edge multi-modality, represented by Zhipu AI and GLM-4 . Think, is changing up communication and marketing.

Team discussing AI-optimized email marketing strategies using Zhipu AI's multimodal reasoning model in a modern office

多模态推理模型提升邮件内容生成的质量

基于智谱AI最新推出的多模态推理模型GLM-4.1V-Thinking，邮件内容的生成质量和相关性得到了显著提高。传统的邮件营销往往依赖人工编写模板，缺乏个性化和针对性。而通过AI模型，可以自动收集用户的兴趣偏好、购物记录等信息，自动生成更加吸引用户的邮件内容。例如，在零售行业，通过GLM-4.1V-Thinking分析客户的浏览记录和购买习惯，可以为他们推送定制化的优惠信息，大大增加了邮件的打开率和点击率。

智能化分析客户行为，优化获客路径

智谱AI的多模态推理模型不仅限于生成高质量的邮件内容，还能够智能化地分析客户的行为数据，优化整个获客路径。通过GLM-4.1V-Thinking，企业可以实时监测邮件的发送效果，分析用户的阅读时间和地点，调整发送时间和频率。例如，一家跨境电商公司利用该模型发现客户在晚上8点之后的邮箱打开率较高，于是将主要邮件的发送时间设置在这一时段，显著提高了邮件的互动率。此外，模型还可以根据用户的反馈调整内容策略，进一步提升邮件营销的转化率。

AI识别高意向客户，减少资源浪费

在邮件营销过程中，识别高意向客户并精准触达是提高转化率的关键。智谱AI的多模态推理模型通过分析大量的客户数据，能够精准识别出高意向客户，从而帮助企业将有限的营销资源集中投放到最有可能转化为客户的群体中。例如，某金融科技公司在使用GLM-4.1V-Thinking后，通过模型的推荐，成功找到了一批对理财产品感兴趣的高价值客户，并向他们发送了专属的理财方案，最终实现了更高的转化率。这种方法不仅提高了营销效率，还大幅减少了资源浪费。

多语言邮件生成，拓展国际市场

随着全球化进程的加快，越来越多的企业开始关注国际市场的发展。智谱AI的多模态推理模型支持多语言生成，帮助企业轻松制作符合目标市场语言和文化习惯的邮件内容。GLM-4.1V-Thinking不仅能够自动翻译邮件，还能结合当地的文化和节日，生成更具亲和力的邮件内容。例如，一家面向东南亚市场的服装品牌通过该模型生成了多种语言版本的促销邮件，不仅提高了海外用户的接受度，还显著增加了销售额。这种多语言生成能力为企业在国际市场的拓展提供了强有力的支持。

AI预测模型优化广告投放，提高邮件送达率

邮件营销的成功不仅取决于邮件内容的质量，还与邮件的送达率密切相关。智谱AI的多模态推理模型通过引入预测模型，可以更准确地预测客户的响应时间和偏好，从而优化广告的投放策略。例如，某B2B公司在使用GLM-4.1V-Thinking后，发现特定时间段和特定客户的响应率最高，于是调整了邮件的发送策略，使得邮件的送达率和打开率显著提升。此外，模型还可以根据用户的反馈不断优化，提高整体营销效果。这种方法为企业提供了更科学、更高效的邮件营销解决方案。

In summary, the multimodal reasoning model GLM-4.1V-Thinking from Zhipu AI has demonstrated significant potential in enhancing email marketing effectiveness. However, to further improve the efficiency and accuracy of email marketing, high-quality email content generation alone is not enough. Powerful email management and automation tools are also essential. Here, we recommend a highly efficient and intelligent email marketing tool—Bay Marketing (Bay Marketing).

Bay Marketing is an advanced, intelligent email marketing tool designed specifically for modern businesses. Leveraging advanced AI technology, it helps companies accurately obtain potential customer information, build a smart customer data ecosystem, and initiate new customer exploration through efficient bulk email campaigns, rapidly boosting business performance. The core advantages of Bay Marketing include:

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