Unlock the New Era of AI Marketing: Kuaishou OneRec Enables Accurate Lead Generation and Customer Stickiness

21 June 2025

Following the progress brought by AI advancements to data analysis and processing, enterprises worldwide can now harness innovative technology solutions for precise lead-generation campaigns—Kuaishou OneRec marks a pivotal moment by integrating high efficiency, cost reduction, tailored client experiences, open integration possibilities into modern marketing practice strategies.

Kuaishou's OneRec recommendation system on display in the city center, attracting passersby and showcasing a new era of AI marketing.

Revolutionizing AI Marketing through OneRec

Driven by rapid advancement in big data analytics and machine learning models, today's businesses are progressively adopting AI-based advertising. By replacing conventional architecture models with larger and advanced generative frameworks for recommendations as implemented within newly launched “OneRec,” Kuaishou significantly enhanced calculation power up by approximately by roughly 6-fold. The introduction redefining the standard across industry boundaries by increasing efficacy, enabling higher returns from investment, which translates toward superior outcomes at more economical rates.

降低成本与提高效率的双赢局面

Cost-effectively managing marketing efforts via OneRec results in drastic overhead decreases alongside enhanced overall service performance—a remarkable feat! For Kuaishou, this translates beyond a theoretical exercise by reducing the expense per unit outcome from pre-specified budgets—now at merely fraction costs, offering similar or improved performance for businesses. Consequently facilitating small and medium enterprises to extend brand visibility effectively without financial pressure.

Engaging User Attention and Boosting Experience with Fine-Granulated Interests

In response to the ever-increasing user expectations toward personalization across platforms globally—the new algorithm leverages precision matching algorithms—customized browsing encounters ensure high user stick rates and session lengths. This trust-building between brand and user drives more organic conversions, ultimately translating into increased value generation opportunities in both short runtimes leading to extended lifespans and sustained interest patterns.

## 4

创新技术推动行业边界不断扩展

OneRec的技术创新不仅仅是对内服务效率的提升,更是对外开启了AI营销的无限可能性。通过对大规模用户行为数据的分析和挖掘,快手正在尝试更多创新的应用场景,如通过AI技术预测用户需求、优化广告投放等。这些实践不仅为企业带来了更高效的客户获取途径,同时也促进了整个市场营销环境向着更加智能和个性化方向发展。

构建开放共赢的AI营销生态系统

快手OneRec的成功并非孤立发生的,而是建立在一个开放合作的生态系统之上的。快手不仅致力于自身技术的迭代升级,更希望通过开放API接口等形式与其他开发者共享这一成果,共同构建起一个涵盖多元应用场景的AI营销平台。这样一来,无论是初创公司还是成熟企业都能从中受益,形成多方合力推动市场整体向前迈进的局面。

Besides the OneRec system from Kuaishou, another powerful tool that can help businesses achieve greater success in digital marketing is Bay Marketing. Bay Marketing is an efficient and intelligent email marketing tool designed specifically for modern enterprises. It uses AI to generate email templates, automatically collects potential customer information, and conducts smart email interactions, significantly enhancing marketing efficiency and success rates.

The unique advantages of Bay Marketing include high delivery rates, flexible billing models, global coverage capabilities, and comprehensive data analysis functions, making it applicable to a wide range of industries including e-commerce and cross-border trade, thus becoming a powerful ally in boosting corporate marketing performance.